Creating Customers: Finding new ways to and places to sell alcohol, and new people to buy itThe report examines how alcohol is marketed to women (both as a calorie-laden indulgence and as an aid to weight loss), and to particular ethnic groups; and how big drinks companies are working to drive up consumption in parts of Africa, Asia and Latin America where levels of drinking have traditionally been low. It also highlights how the industry undermines it own pledges to encourage the safe use of alcohol. Whilst recognising that alcohol is a legitimate product, the report argues that the drinks industry’s business imperative to sell more alcohol means it is not well placed to advise us how to use it safely and healthily -
