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Marketing: Journal articles & databases

Marketing at DkIT - books, journals, websites and useful resources.

What is a journal article? What is a database?

Journals are made up of articles published on a regular basis to report current research within a discipline.

  • A journal is made up of a number of volumes
  • Each volume is made up of individual issues
  • Each issue of a journal is made up of journal articles

Journal articles report specific aspects of the research covered by a journal. (Murdock Uni)

Library databases are online collections of journals and journal articles. They can include statistics, images, reports and books.

Example article

For more information on referencing, including how to reference books and websites, see our Harvard Referencing Guidelines.

What does "peer review" mean?

An article that has been peer-reviewed has been read and approved by other experts in the field before publication. Therefore, depending on your assignment topic, it may be better to use a peer-reviewed article as your source rather than one published in a popular or trade magazine.

Open Access Resources

Open Access is the free, immediate, online availability of research articles, coupled with the rights to use these articles fully in the digital environment. - See more at: http://www.sparc.arl.org/issues/open-access#sthash.cCmpZ9Dx.dpuf
Open Access is the free, immediate, online availability of research articles, coupled with the rights to use these articles fully in the digital environment. - See more at: http://www.sparc.arl.org/issues/open-access#sthash.cCmpZ9Dx.dpuf
Open Access is the free, immediate, online availability of research articles, coupled with the rights to use these articles fully in the digital environment. - See more at: http://www.sparc.arl.org/issues/open-access#sthash.cCmpZ9Dx.dpuf
Open Access is the free, immediate, online availability of research articles, coupled with the rights to use these articles fully in the digital environment. - See more at: http://www.sparc.arl.org/issues/open-access#sthash.cCmpZ9Dx.dpuf
Open Access is the free, immediate, online availability of research articles, coupled with the rights to use these articles fully in the digital environment. - See more at: http://www.sparc.arl.org/issues/open-access#sthash.cCmpZ9Dx.dpuf
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