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Marketing: Books/eBooks

Marketing at DkIT - books, journals, websites and useful resources.

About academic books

Textbooks are useful introduction to a topic, they will give you an overview of the subject..

Reading Lists are a good starting point, you will find reading lists for each module on Moodle.

Edited books bring together expert knowledge from a range of different people.  These books have detailed information on a subject and can add depth to your research into a topic.

Encyclopedias are a type of reference work – a compendium holding a summary of information from either all branches of knowledge or a particular branch of knowledge. Encyclopedias are divided into articles or entries, which are usually accessed alphabetically by article name.Encyclopedia entries are longer and more detailed than those in most dictionaries.

 - Wikipedia is a collaboratively editedmultilingualfree Internet encyclopedia edited by volunteers so be careful in using it for scholarly assignments as almost all of its articles can be edited by anyone having access to the site.

 

Electronic Books

Electronic books can be read online via your PC, laptop or mobile device - they are available at any time, on or off campus, with no fines for overdues, as opposed to physical books. All you need is to log in using your student username and password.

We have a large number of ebooks available to you which you can find either by searching the catalogue or by searching one of our ebook collections.

 

Free ebooks

In addition to the academic ebooks available to you via DkIT Library there are also lots of free E-books on the web. Some of the most popular sites are:

  • Google Books  - Titles in the public domain or not copyrighted are freely available. Other titles have previews or snippets available
  • Project Gutenberg  - over 40,000 free E-books from the first E-book website
  • HathiTrust Digital Library -  A partnership of major research institutions and libraries working to ensure that the cultural record is preserved and accessible long into the future

Suggested Marketing titles

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