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Marketing: Advanced Students

Marketing at DkIT - books, journals, websites and useful resources.

Class Structure

Class Content

  • Document Retrevial 
  • Document Management

 

Document Retrevial 

Advanced Searching: Multisearch/Scopus/ Rian

1 document discovery

(The Cathedral & the Bazaar: Musings on Linux and Open Source by an accidental revolutionary)

# find book and related documents (Scholar Citation list)

# Rian.ie for previous research

 

Document Management

Retrieve document and store in  Bibliographic management software - Mendeley

Share / annotate / Use referencing feature


Concepts:

Research as inquiry - 

Authority is contextual and constructed -

Scholarship as a conversation -

Format as a process - 

 

 

Content

Scholar

Class content

Customised Business Studies

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