Here are some examples of plagiarism.
Original text
"Marketing as a philosophy, or way of thinking, implies putting the customer at the centre of the business. Ultimately both the entrepreneur and the intrapreneur have to acknowledge that there must be customers for their products and ideas. Putting themselves in the position of the ultimate customer is therefore a prerequisite for success." (Rogan, 2011, p. 45).
Reference
Rogan, D. (2011). Marketing: an introduction for students in Ireland. 4th ed., Dublin: Gill & MacMillan.
Student's text
Therefore, both the entrepreneur and the intrapreneur have to acknowledge that there must be customers for their products and ideas in order for the business to succeed (Rogan, 2011, p. 45).
Why is this plagiarism?
Even though the original author’s work is acknowledged within the text, quotation marks were not used to indicate that this is a direct quote from a book.
Student's text
Therefore, both the entrepreneur and the intrapreneur have to acknowledge that there must be customers for their products and ideas in order for the business to succeed.
Why is this plagiarism?
The overall sentence has beenchanged slightly, but he original author’s work was not acknowledged by the student and quotation marks were not used.
Student's text
This requires a change of perspective. Marketing as a type of thinking implies placing the customer at the heart of the business. At the end of the day, both the entrepreneur and intrapreneur have to acknowledge that there simply has to be consumers for their products and ideas. This will lead to success.
Why is the plagiarism?
Paraphrasing means putting somebody else’s work into their own words. It’s plagiarism if you don’t acknowledge the original source. The text above is plagiarism because there is no indication that it is based on someone else's work.
