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Marketing: Websites

Marketing at DkIT - books, journals, websites and useful resources.

Is it a good idea to use information I find on the web as a source?

Not all the information you find on the web is trustworthy or relevant to your research. It is important to evaluate the web sources you use, using criteria such as currency, relevance, authority, accuracy, and the purpose for which the information was created.

Examples of web sources that are generally considered useful for research are:

  • Academic journals that publish peer-reviewed articles by experts in their fields. Access the library collection via MultiSearch or the database list.
  • Government websites that provide official statistics, reports, policies, and laws usually have a .gov domain extension.
  • Educational websites that provide information and resources for students and teachers usually have a .edu or .ac domain extension.
  • Professional organizations representing a specific field or discipline can provide publications, standards and guidelines.  These usually have a .org domain extension.

How to spot fake news

Websites that are not considered good academic sources

Some examples of web sources that are generally considered unreliable or irrelevant for research are:

  • Commercial websites that promote a particular brand or agenda (usually have .com or .net domain extensions)
  • Personal websites that express personal opinions without citations (usually have .com extension or on a blogging platform).
  • Social media platforms allow users to comment on and share different types of information, eg Facebook, Instagram and X.
  • Wikipedia is a useful starting point for finding information but it can be edited by anyone, and shouldn't be used as a primary source. However the reference lists on Wikipedia can be a good place to find information sources.

It is necessary to be critical when finding and evaluating sources, and to compare and contrast different sources on the same topic to make sure you are getting a balanced and comprehensive view.

Check information you find on the web

Check the facts using the SIFT method to compare website content
STOP

Ask yourself what you know about the website - do you trust the source?

Keep in mind the type of information you need, don't click on links aimlessly.

INVESTIGATE Do a quick search on a search engine or Wikipedia  to find out about the publisher or creator of the website content.
FIND If a website makes a claim about something, can you find other sources that agree with or disagree with the claim? Is there a consensus about this information?
TRACE Try to find the original source of the information, to check whether it has been edited, adapted or stripped of context.

 

Google Scholar

Google Scholar looks and feels like Google Search, but the results are different because it searches scholarly papers instead of general websites.

You can link Google Scholar to DkIT Library's resources to make it easier to find material we have available.

To do this in Google Scholar, click Settings, then click Library links. Type in "Dundalk Institute of Technology" and click the Search icon. DkIT should appear in the list. Put a tick beside it and click Save.

Google Scholar Search

Useful websites

Marketing Websites