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Marketing: Websites

Marketing at DkIT - books, journals, websites and useful resources.

Evaluating a website

Evaluating information from the web

Consider these criteria when looking for information on web sites:


Is the information factual, not opinion?

How valid is the source research?

Is the site free of errors in spelling or grammar and other signs of carelessness in its presentation of the material?


Is the author's name given?

Are her/his qualifications specified?

Is the author affiliated with a reputable institution or organization?

Has the author written elsewhere on this topic?

If this is an organization or business website, are they qualified to speak on this topic?

Are additional electronic and print sources referenced to complement or support the material presented?


Is the information factual, not opinion?

Are any arguments based on strong evidence and good logic?

Is the author's point of view impartial and objective?

Is the author's language free of emotion and bias?

Audience level

What audience is the web site designed for?

Is it too basic or too technical for your needs?


Is the website current? Is the date of the most recent update given?

If this is a book or article, how old is the information?

Using RSS feeds to keep up to date

Finding it hard to keep up with the news in your subject? Then have it come to you - use RSS feeds to get information from all over the web.

What is RSS?

  • RSS stands for ‘Really Simple Syndication’ or ‘Rich Site Summary’
  • It is a technology which collects the latest additions from RSS enabled websites and delivers them to you
  • The items of information gathered via RSS can be viewed in an RSS ‘reader’ or ‘aggregator’: see this link for suggested apps.

Find out more about RSS 

Customising Google Scholar

If you use Google to search, consider using Google Scholar to search specifically for academic information.

Scholar invites you to "search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites." Look out for pdf  and html links to Open Access full text on the right hand side of your article result.

Google Scholar is also a good way to get an overview of the literature in your research field.


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