There is numerous ways to increase the impact of your research and make it reach more people.
Make it open access, a guide to do this can be found here.
Submit it to high-impact journal.
Use seo to make it find able by using relevant, clear keywords.
Use social media and academic networks to promote your articles.
For a full size text on increasing research impact this free book is quite handy.
The links below provide some tips on how to improve outreach on social media.
Avoid any potential confusion over authorship when publishing: