There is numerous ways to increase the impact of your research and have it reach more people.
Make it Open Access.
Submit it to high-impact journal.
Use Search Engine Optimisation (SEO) to make it findable by using relevant, clear keywords.
Use social media and academic networks to promote your articles.
For a full size text on increasing research impact this free book is quite handy.
The links below provide some tips on how to improve outreach on social media.
Avoid any potential confusion over authorship when publishing: